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Overview

The complete inclusions package for wholesale builds can be extensive, but marketing materials require strategic focus. Builders typically compile 30-50 inclusions in a PDF but narrow this to 10-15 for promotional purposes. A standard list of 15 might include:
  • Full turnkey package
  • Stone benchtops to kitchen
  • 900mm stainless steel appliances
  • Dishwasher included
  • LED lighting throughout
  • Roller blinds to all windows
  • Split system air-conditioning
  • Tiles or laminate to main areas
  • Carpet to bedrooms
  • Flyscreens for windows/doors
  • Letterbox
  • Clothesline
  • Fencing & gates
  • Turfing and landscaping
  • Driveway and path included

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Selection Strategy by Category

General Inclusions Highlight fixed-price, full turnkey status prominently. Emphasize energy ratings and post-construction warranties rather than construction-phase details. Kitchen Feature stone benchtops when applicable and always mention cooktop size and range hood. Include brand and model information when available. Bathrooms & Laundry Mention engineered stone tops if included. Focus on significant features like fully-tiled shower areas. Avoid listing routine accessories. Interiors Note ceiling heights of 2700mm or greater. Always specify air-conditioning type and LED downlight placement. Include flooring details. Exteriors Highlight roofing materials, fencing inclusion, landscaping presence, driveways, and paths to emphasize turnkey status.

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General Principle

If you are confused about what to highlight, it’s best to highlight the top 2 items from every category.